Business Relevance

© 2014 Tony Bodoh and Vinny Ribas for LeaderBridge™ Business Growth Insight: The key to business longevity is remaining relevant to the current times. The businesses that do this successfully usually have two key things in common. First, they know their customers well enough to know when and how to morph with them. They stay…

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Control Your Business Environment

© 2014 Tony Bodoh and Vinny Ribas for LeaderBridge™ Business Growth Insight: How your customers feel before, while or after they do business with you can be greatly impacted by subtle but well-placed sensory stimuli. For example, if a customer calling in a complaint listens to soothing on-hold music while waiting to speak to someone,…

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The Value of Training

© 2014 Tony Bodoh and Vinny Ribas for LeaderBridge™ Business Growth Insight: When finances get tight, most companies cut training first. These companies are led by executives who find it hard to justify the investment in having dedicated staff or outside vendors come in to train employees. They also cannot justify the cost of having…

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Critical Decision Making

© 2014 Vinny Ribas and Tony Bodoh for LeaderBridge Business Growth Insight: Every business leader makes short term and long-reaching decisions daily. And every one of those decisions has its own immediate and residual effects. Unfortunately, many leaders do not have a standard process that they go through in making these critical decisions. The result…

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Marrying Passion & Profit

© 2014 Tony Bodoh and Vinny Ribas for LeaderBridge™ Business Growth Insight: Some businesses are built purely for profit. For example, someone might see a need for a neighborhood market and decide to fill it. It is not uncommon for this kind of owner to become bored or burned out because there is no emotion…

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Employee Engagement

© 2014 Tony Bodoh and Vinny Ribas for LeaderBridge™ Business Growth Insight: The solutions to many of the challenges you are contemplating in the board room can be found in the minds of those on the front lines of your business. They know intimately what customers are experiencing and the workarounds they have created to…

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Over-Extension: Being Everything to Everyone

  © 2014 Tony Bodoh and Vinny Ribas for LeaderBridge™ Business Growth Insight: Many businesses fall into the trap of trying to be too many things to too many people. In other words, they want to offer everything they can, just because they can. Most often, the result of this kind of over-extension is that…

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Leveraging Your Resources

  © 2014 Tony Bodoh and Vinny Ribas for LeaderBridge™ Business Insight:  Do you start to panic when finances get tough? There may be areas within your business that you they can leverage either in place of or to generate more cash flow. For example, you may have intellectual property (patents, trademarks or copyrights) that…

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Smart Marketing

© 2014 Vinny Ribas and Tony Bodoh for LeaderBridge™ Business Insight: When marketing your business, having a presence where your potential customers will see you is not enough. You need to know where they go expecting to purchase something. For example, virtually no one visits Facebook with his or her credit card out, ready to…

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Warding Off Competition

© 2014 Tony Bodoh and Vinny Ribas for LeaderBridge™ Business Insight: It’s an indisputable fact that the bigger or more prominent your business gets, the more determined your competition gets to knock you down. To protect yourself against this situation, or at least make it harder for someone to compete with you, ask yourself this…

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